If you have a website, make the most of it with these article marketing tips. With the explosion of free webhosting sites and free templates out there, anyone can put up a website or blog. Anyone can engage in affiliate marketing or open their own webstore. The problem is that when people do create their own sites, they very rarely attract the web traffic that they were hoping for and dreaming of. Their site doesn’t come up on the first page of the search results and they aren’t becoming as popular or making as much money as they though they would. That’s probably because they didn’t know any of the article marketing tips that would have helped them succeed.

What is article marketing?
Article marketing is a method by which you can leverage other websites to direct traffic to your main site. The idea is that you write an article based on a key word or phrase for your site. You can see which key words and phrases people are most searching for by using a keyword research tool such as the Google AdWords Keyword Tool. It will tell you how many people are searching for your key word or phrase and give you suggestions for related key words or phrases to use. Proper key word research is one of those article marketing tips that you can’t ignore. If you aren’t using key words that web users are actually searching for, the rest of your article marketing strategy will be all for naught.

So choose your key word or phrase carefully and then write an informative article about that topic or that uses that key word or phrase. You want to use the word or phrase about once for every hundred words. That way, when the search engine indexes your article, they’ll see that your article has a high relevancy for that key word or phrase. Makes sense, right? Just don’t use the key word or phrase more than about once every hundred words or so or else the search engine will assume that you are doing what is called “keyword stuffing” and ignore your article. Achieving that optimum keyword percentage is another of those article marketing tips that you better pay attention to if you want your efforts to succeed.

Once you’ve written a high quality article using your key word or phrase an appropriate number of times, you then post it on a website other than your main site. You can either post it a secondary website that you own or you can post it to article directory sites. We recommend the latter because your article will go a lot further when you’re not the only one posting it. Of course, you could do both; put it on another one of your sites and post it to article directories. The way an article directory works is that you post your article with links to your website. Someone else then sees that your article has a high relevancy for their own site, so they post the article to their site for the content it provides, but keep the links to your site embedded in the article. Now you have someone linking their site to yours, which makes your relevancy to search engines increase. So submitting to article directories is third for the article marketing tips I’m sharing with you. The nice thing about submitting to article directories is that as many people as want to can snag your article and post it on their site. You’re unlimited in how many links to your site you can make by doing this.